Question: One important tool in public relations is the press release. A firm can best take advantage of press coverage by: conducting industry events or community

One important tool in public relations is the press release. A firm can best take advantage of press coverage by:
conducting industry events or community activities that reflect favorably on the firm
disseminating information and correcting misinformation within the firm
maintaining a file of information that can be used for good news stories.
preparing employees for public appearances
One important tool in public relations is the press release. A

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