Question: One key difference between CRM and marketing research is that marketing researchers _ _ _ _ _ _ _ _ _ _ _ . Group
One key difference between CRM and marketing research is that marketing researchers
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are primarily focused on technology implementation.
must maintain the anonymity of respondents.
may identify customers and customer segments with which a company may prefer not to establish a relationship.
were originally meant to improve sales force productivity.
require information from customer contacts to be collected and updated on a realtime basis.
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