Question: One key difference between CRM and marketing research is that marketing researchers q , . were originally meant to improve sales force productivity. require information

One key difference between CRM and marketing research is that marketing researchers
q,.
were originally meant to improve sales force productivity.
require information from customer contacts to be collected and updated on a real-time basis.
must maintain the anonymity of respondents.
are primarily focused on technology implementation.
may identify customers and customer segments with which a company may prefer not to establish a relationship.
One key difference between CRM and marketing research is that marketing

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