Explain the key success factors of Starbucks in developing markets: like China. How do we call the

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Question:

Explain the key success factors of Starbucks in developing markets: like China. How do we call the strategy in which Mcdonalds chooses to sell a "Pho Burger" in Vietnam and similarly for Domino's Pizza to sell "Pho pizza" in Vietnam? What are the advantages of this strategy? Explain why Vietnam is an attractive destination for Samsung, LG and other consumer electronics to invest and establish long term investment project.

QUESTION 2

Toyota places Japanese managers to manage their subsidiaries in Vietnam and Thailand. What is that Human Resource approach called? (ethnocentrism, polycentric, geocentricity) What are advantages? What are its disadvantages? Can you explain what "Power Distance" is? Which out of China and Finland have high power distance and which one has low power distance?

QUESTION 3

What does "licensing" mean? Identify the key sectors that liscensing is preferred/ used? Explain why understanding cultural differences is important for business managers? How can you as students to develop cross - cultural competences?