Question: One of the biggest problems in measuring the return on marketing investment is: A . figuring out what specific measures to use. B . finding

One of the biggest problems in measuring the return on marketing investment is:
A.
figuring out what specific measures to use.
B.
finding enough employees with advanced statistical skills to analyze data.
C.
finding sophisticated technology tools that allow companies access to data.
D.
convincing the top management to support such a strategy.

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