Question: One of the first steps property marketers take when preparing a marketing plan for a property development is a PESTEL analysis of the macro-environment and

One of the first steps property marketers take

One of the first steps property marketers take when preparing a marketing plan for a property development is a PESTEL analysis of the macro-environment and a SWOT analysis of the site/building. a) Explain what the acronyms PESTEL and SWOT stand for, with examples of the type of information that would be included; and b) Discuss how a PESTEL and SWOT can be used to guide a marketers' decision-making when writing a marketing plan

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