One of the leaders in manufacturing of consumer goods in the world is Procter & Gamble Co. (P&G). It produces, distributes, and sells a range of products for feminine, family, home, infant, and personal care as well as beauty and health. It distributes these items in supermarkets, membership clubs, baby shops, specialist beauty shops, high-frequency shops, online channels, pharmacies, drugstores, and department stores

As P&G has only one dependable brand in razor blades category and at the same time, Gillette has been experiencing extremely tough situation particularly after entering DSC and Harrys into the market (lost of 20% of market share), this category has been preferably selected to develop a whole new product under a different brand name.

In this Category extension scenero:

Your plan to market and promote the product in the marketplace. (40 marks)

Your marketing plan must include a description for all 4 Ps: product, price, promotion and place. Please also describe the plan for packaging

Answer rating: 100% (QA)

Marketing Plan for the Category Extension Scenario Product The new product in the razor blades category will be positioned as a premium highquality option targeting consumers who value performance inn... View the full answer