One of the most exciting advances in market segmentation is the increasing use of geographic information systems

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One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Find and use a GIS, indicating its main attributes.

Related Book For answer-question

Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

Posted Date: May 12, 2023 03:34 AM

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One of the most exciting advances in market segmentation is the increasing use of geographic information systems

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Step 11 Step 1 A commonly used GIS in market segmentation is Esris ArcGIS Some of its mai... View the full answer

Consumer Behavior Building Marketing Strategy

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