One of the top manufacturers of consumer goods in the world, Unilever, is examining its portfolio of

Fantastic news! We've Found the answer you've been seeking!

Question:

One of the top manufacturers of consumer goods in the world, Unilever, is examining its portfolio of businesses in an effort to solve the issues with unsatisfactory growth and profitability. Your opinion on using portfolio matrices as a preliminary screen of Unilever's portfolio of businesses has been requested by the head of group planning.

Should Unilever employ portfolio analysis, and if so, which portfolio matrixthe McKinsey, BCG, or Ashridge matrixwould you suggest?

https://www.youtube.com/watch?time_continue=21&v=gCNsYWgY7ZE&embeds_euri=https%3A%2F%2Fcanvas.slu.edu%2Fcourses%2F31052%2Fdiscussion_topics%2F174547&source_ve_path=MTM5MTE3LDI4NjYzLDI4NjY2&feature=emb_logo