Question: One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to

have a seat at the table with the CEO,CFO, etc.

make more effective promotions

try to raise their rank among the function

be able to direct sales

One reason marketers want to quantify how effective their programs are

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