One reason that advertisers were hesitant to use early (mid-1920s radio) was because They thought recorded radio
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Question:
One reason that advertisers were hesitant to use early (mid-1920s radio) was because
They thought recorded radio commercials would sound artificial
They were worried that listeners would resent intrusive audio sales pitches
The networks refused to let advertisers have control over radio programming until the 1940s
Mainly rich people owned radios through the 1920s and 1930s
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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