One theme that we'll explore in Week $3$ is what I call 'World$-$beaters', referring to some of the most successful businesses of our times. Even though this SBM course focuses on Small Business Management, I want to remind you that a critical skill for Small Business Managers and especially Small Business Consultants is to understand how and why certain Worldbeaters, from Apple to Amazon to Starbucks to Uber to Best Buy to McDonalds to Airbnb $($just to name a few$),$ transformed from small businesses into world$-$beating companies.

In class, we'll unpack some common threads and key into how small businesses, existing or nascent, can tap into the secret sauce of the companies listed below. Please choose up to $3$ of the 'Worldbeaters In Focus' that would be most interesting and useful for you to analyze and discuss.

Apple

Amazon

Uber

Airbnb

Starbucks

McDonalds

Tesla

Nike