Question: One thing that was not discussed in the case study Dr . Jean Luc Dubois A Services Rethink was segmenting the market for Dental
One thing that was not discussed in the case study Dr Jean Luc Dubois A Services Rethink" was segmenting the market for Dental
Services.
As a marketing consultant how would you segment the dental market by different
consumer needs? Recommend different market segments and describe in your own
words what the consumer needs are for each segment. What is the core service need
for each segment that would distinguish it from other segments?
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