Question: One useful framework in developing a positioning strategy is ________________, as they graphically present information similar to that found in __________________. A. brand concepts, brand

  1. One useful framework in developing a positioning strategy is ________________, as they graphically present information similar to that found in __________________.

A.

brand concepts, brand statements

B.

Growth matrix, business unit analysis

C.

step-gate process, flow charts

D.

four C's, SWOT analysis

E.

perceptual maps, value statements

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