Question: One useful framework in developing a positioning strategy is ________________, as they graphically present information similar to that found in __________________. A. step-gate process, flow

  1. One useful framework in developing a positioning strategy is ________________, as they graphically present information similar to that found in __________________.

A.

step-gate process, flow charts

B.

brand concepts, brand statements

C.

four C's, SWOT analysis

D.

perceptual maps, value statements

E.

Growth matrix, business unit analysis

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