Question: One would need to caution a bit against using survey data for quantitative analysis because answers to surveys are often very subjective. Think of using

One would need to caution a bit against using survey data for quantitative analysis because answers to surveys are often very subjective. Think of using a simple Likert scale (1 to 5, with 5 being very happy and 1 being very dissatisfied) for survey questions, as is often done. One person might give something a 3 because their needs were met; another may answer 5. What's the difference? Unless there are explicit instructions about exactly what constitutes a 3 or a 4 or a 5, different respondents will interpret the answers differently. This kind of data is very suspect, unless the sample size is large, and you are simply looking for trends. Any thoughts with examples and references?

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