ONLY ANSWER QUESTION 2.........

Internova - Background Intern issignment \#3 - Answer both Questions - Internova Travel Group is one of the largest travel services companies with a collection of leading brands targeting leisure and corporate clients 1. What are the benefits, risks and trade-offs to design a Customer Experience - They deliver high-touch, personal travel experience for business and franchise firms strategy which heavily relies on automation like machine learning, Al and BOTS to through a portfolio of distinctive divisions. - Internova represents more than 65,000 travel advisors in over 6,000 companymanage and serve customers and segments? United Kingdom, with a presence in more than 80 countries. performance with automation and generate an immediate ROI? - Recent Post Pandemic Survey survey conducted by Internova found that 79% of respondents prefer working with a human being over a computer bot to plan an important trip. - Business model is based on concierge-style travel bookings Specific to ad \& the industry 1. Group Projects; - Black Group - Due EOD Nov 20th Next ClaSS \& 3. Digital Badges \# 3 \& \# 4 - Due EOD Nov 27th Don't let a machine choose your vacation. Go Human. Book Human Upcoming 4. Online Activity \# 3 and is 4% of final grade - Betting on, "In an era dominated by technology, humans will always win on experience" Tasks - Due EOD Thursday November 17th - The "Go Human. Book Human." campaign was designed to make people fall in love with the idea 5. Independent Case Study \#2 - Final Exam of booking travel with actual people versus doing it alone online. - Assigned November 29th - Ad Age refers to campaign, "A creepy travel ad that urges you to book that trip with a human" - The campaign de-positions technology with human care. - The result is a provocative "Go Human. Book Human." - Creative platform that urges travelers to consider how computer programming and artificial intelligence could possibly plan vacations without the same sensory perception as human beings. - Campaign showcases how relying on artificial intelligence to plan vacations can sometimes lead to disappointingly cookie-cutter outcomes. - "People today have access to a plethora of online booking algorithms to plan their vacations, but artificial intelligence won't give you a unique, personalized experience, and it doesn't particularly care if anything goes wrong" - Highlights the tension behind BIG IDEA versus BIG OBJECTIVE