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QUESTION 15 One of the advantages of direct marketing for sellers is that direct marketing, O A Offers access to buyers outside local markets B. Eliminates the need for a company to employ a sales force. C. Provides statistical information about industry buying habits D. Provides comparative information about customers and competitors E. Avoids expenses related to a storefront, such as rent, insurance, and utilities QUESTION 16 Modern direct marketing relies heavily on database technologies and the internet, while early direct marketers primarily used direct mailers, telemarketing, and O A. Door-to-door salespeople OB, catalogs OC. Pop promotions D. Email E. Inside salespeople