ONLY CHOOSE THE CORRECT ANSWER:

Q9: To create shareholders value , companies should focus on the following except:

1. Companies should focus on financial engineering
2. Companies should think creatively
3. Senior executives should bear the risks of ownership as shareholders do
4. Companies should reward long-term thinking

Q10: business-to-business relationships take longer to establish, and are longer-lasting than for business-to-consumer relationships

1. True
2. False

Q11: A tourism company operating at renowned tourist centre wants to improve its return on investments. When it consulted a qualified expert in the matter, it was found that the company was spending far more on quality of accommodation, and slightly less on quality of tourist guides and transport compared to its competitors.

What should you suggest if you were an expert?

1. Improve spending on quality of guides& transport
2. Some reduction on accommodation with increased spending in quality guides & transport.
3. Reduce quality of accommodation
4. No action needed

Q12: Vincent works for DreamWorks (movie production company) he is not happy to serve his employer. He is hoping to receive a lucrative job offer in order to leave the company as soon as possible. However, Vincent refuses to engage in gossip talks with his colleagues whenever the subject of poor working conditions is brought up. Vincent could be classified within which category form the below?

1. Brand agnostics
2. Brand cynics
3. Brand champions
4. Brand saboteurs

Q16: In an Adidas shop there where so many employees who they are wearing the adidas shows and they like it as they are fans of the brand. Anna one of the staff is not keen and wearing another brand shows while she is working in Adidas nd recommend other brand to consumer. Anna could be considered as..

1. Brand champions
2. Brand Cynics
3. Brand saboteurs
4. Brand agnostics

Q20: Andrew is a fan of Honda motors brand. In total he paid approximately 20,0000$ for the brand as he brought the three latest models of Honda civic cars as well as two motorbikes from the same brand. This amount reflects which choice from the below?

1. Combative value
2. Service dominant value
3. Customer lifetime value
4. Customer equity

Q23: A local TV channel hired a marketing agency and commissioned it to carry a survey in order to expire explore the audiences opinion about the quality of TV shows broadcasted on the channel. This represents which category of costs associated with quality?

1. External costs of defects
2. Appraisal costs
3. Internal costs of defects
4. Prevention costs

Q31: The head of research and development of EXFO (a company operating in fibreoptics) would like to verify the existence of a correlation between the number of foreign workers in his department and the degree of internal knowledge transfer. Which tool should he apply?

1. Checklist
2. Histogram
3. Scatter diagram
4. Cause and effect diagram

Q32: John is conducting a research for his company with the objective of determining, the main reasons of the high turnover among the staff in recent years. Which tool should he apply?

1. Cause and effect diagram
2. Scatter diagram
3. Checklist
4. Histogram

Q34: A group of management students visted a car factory of the highest-selling brands in Malaysia as part of their industrial visit. They observed that cars parked in employees parking places were mostly of high-end belonging to other passenger-car brands. But emplyees seemed proud of their company.

Which of the following describes employees behaviour?

1. Brand cynics
2. Brand agnostics
3. Brand champions
4. Brand saboteurs