Only do the Question no. 4 (one page) and question 5.

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Case Study 22: Sears - Why Should You Shop There? Sears, "Where America Shops." Maybe at one time, but not anymore. This case chronicles the rise and fall of America's once greatest retailer. It is a classic tale of a company that rose to market leadership by recognizing customer needs and fulfilling them. But once it achieved a massive scale and market dominance, it was plagued with the all-too-familiar disease of marketing myopia. As market conditions changed, Sears stuck to the same tactics that led to its success. However, those tactics were outdated and no longer worked. Like many before it, Sears didn't recognize the need for change until the momentum of the free market has pulled it down with such force that a reversal is likely impossible Questions 1. According to the principles of retail strategy, how did Sears once become the nation's biggest retailer? 2. According to those same principles, how did Sears lose its once-commanding market position? 3. What is the relationship between the current Sears corporate strategy and its marketing struggles? 4. Assess Sears's efforts to become a true bricks-and-clicks retailer 5. Can anything save Sears? Support your position