Question: ONLY NEW ANSWER PLEASE, NOT THE PREVIOUS ANSWERS FROM CHEGG. NO PLAGIRISM. Report: Revolutionary Product and market entry into Western Europe (750-1000 words) Please consider

ONLY NEW ANSWER PLEASE, NOT THE PREVIOUS ANSWERS FROM CHEGG. NO PLAGIRISM.

Report: Revolutionary Product and market entry into Western Europe (750-1000 words) Please consider the following. You are the international manager of a US business that has just invented the revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for how to expand into Western Europe. Your options are (a) to export from the US, (b) to license a European firm to manufacture and market the computer in Europe, and (c) to set up a wholly-owned subsidiary for manufacturing and distribution in Europe. Submit one report (1,000 words maximum) evaluating the pros and cons of each alternative and suggest a course of action to your CEO.

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