Question: only solve this one please Question 2 (13 points) a) What kind of marketing approach do the students (in question 1) use? Explain your answer.
only solve this one please
Question 2 (13 points) a) What kind of marketing approach do the students (in question 1) use? Explain your answer. (3 points) b) You decide to conduct market research. Give two examples of secondary sources you would use (3 points) Give two examples of primary research you would conduct (3 points) Describe two characteristics you can use to analyze markets (4 points) In your market research you find that the market for e-bikes is segmented into different groups: Low price, decent quality e-bikes for transport to supermarket or work High price, good quality e-bikes for transport to supermarket or work High price, good quality e-bikes for leisure biking (long, relaxing trips to the countryside) High price, good quality e-bikes for sportive biking in the countryside Question 2 (13 points) a) What kind of marketing approach do the students (in question 1) use? Explain your answer. (3 points) b) You decide to conduct market research. Give two examples of secondary sources you would use (3 points) Give two examples of primary research you would conduct (3 points) Describe two characteristics you can use to analyze markets (4 points)
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