open arms is a $120$ bed facility for seniors in doon south. the residence has always had challenges attracting and retaining personal support workers, a situation that has now been made worse by the covid $19$ pandemic. open arms prides itself on being an exciting and employee centric workplace, which doesnt seem to reflect the reality of its struggles to attract and keep talent. Using your knowledge of employer branding, particularly the notion of brand as a talent magnet, advice open arms on how they might improve talent attraction and retention