Question: Open the Google Analytics Demo Account ( Google Analytics 4 property: Google Merchandise Store - web data ) to access the data of Google Merchandise

Open the Google Analytics Demo Account (Google Analytics 4 property: Google Merchandise Store - web data) to access the data of Google Merchandise Stores website. Set the date from July 1,2023, to Dec 31,2023, and answer the following questions:
What was the total number of new users?
What was the total revenue generated through paid search ads?
Which medium/sources do you think were most and least successful?
How much revenue was made between age 25 to 24?
How much revenue was made from users in Canada?
Analyze conversion funnel (purchase journey).
Based on your analysis of different channels from the acquisition report, if you were the marketing manager, what would be your strategies to generate traffic to the website and make revenue? Would you focus on the strengths and successful channels, or on the weaknesses and unsuccessful ones? Why?

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