Question: OpenSpot has decided to move forward with an automated order system, their new margin per customer is $245 per month now. They hope to increase
OpenSpot has decided to move forward with an automated order system, their new margin per customer is $245 per month now. They hope to increase the retention rate by offering each customer a free locker for storage. The cost of the lockers is $3,000 and based on their exit surveys, they estimate that it will increase their monthly retention rate from 90% to 92%. Assume that the discount rate stays as 1% monthly and that adding lockers would not change the size of their customer base, which is 50 full time customers. What would be the new CLV and what would be the MROI for this investment of offering a free locker? Round the final number to the one digit accuracy.
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