OPMT $1198$ NET

Assignment # $130$ Marks available

Operations Outline

Individual Student Assignment

You MUST use one of the approved scenarios

provided by the instructor for this term. Anything

else submitted will not be graded and receive a

mark of Zero

For your selected scenario from the list provided by

the instructor, include the following in a $4-5$ page

report.

Customer$($s$)-$ who are the customers who

would make use of your business?

You must identify at least four $(4)$ very different

types of customers.

Provide a profile $(1-2$ paragraphs$)$ for EACH customer

type.

Main issues they are facing in life that would

cause them to want to use your firm $-$ what are

important things happening in their lives

Age, income levels and professions

Relationship status $-$ single, married, partners,

children, extended family, etc.

Do they own their own homes and cars

Location where there live $-$ urban, suburban, rural

Are they health conscious, environmentally

responsible

Any other life challenges they may be facing

For each customer type $-$ fully explain the

VALUE your operation provides to them, and why

this matters to them