OPMT $1198$ NET

Assignment # $130$ Marks available

Operations Outline

Individual Student Assignment

You MUST use one of the approved scenarios provided by the instructor for this term. Anything else submitted will not be graded and receive a mark of Zero

For your selected scenario from the list provided by the instructor, include the following in a $4-5$ page report.

Customer$($s$)-$ who are the customers who would make use of your business?

You must identify at least four $(4)$ very different types of customers.

Provide a profile $(1-2$ paragraphs$)$ for EACH customer type.

Main issues they are facing in life that would cause them to want to use your firm $-$ what are important things happening in their lives

Age, income levels and professions

Relationship status $-$ single, married, partners, children, extended family, etc.

Do they own their own homes and cars

Location where there live $-$ urban, suburban, rural

Are they health conscious, environmentally responsible

Any other life challenges they may be facing

For each customer type $-$ fully explain the VALUE your operation provides to them, and why