Question: Opt Case 2 : P&G Opt Case 2 : P&G Assignment Content 1 . What were the key decisions taken by P&G in relation to

Opt Case 2: P&G
Opt Case 2: P&G
Assignment Content
1. What were the key decisions taken by P&G in relation to the distribution channel?
2. How important are the new information technologies in P&G's efforts?
3. To what extent has P&G changed its strategy to take advantage of ECR?
4. What do you think the next steps are?

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