or database that has been collected concerning plus-sized working in the neopositivist tradition could be seeking equences of unmet needs within a segment. mining the larger datab mers, a researcher workin edents and consequenc In examinin consumers, a res anteceden EXERCISE 7.2 assage above, identify some codes that would correspond to 1 Drawing on the f-perceptions of unmet needs. trast your codes with those of a colleague who has undertaken 2 Compare and contrast the same exercise. 3 In comparing your codes. readings that led you to i or that might suggest needs. This might help you to ur codes, consider what theories you have gleaned from other led you to identify additional reasons why needs may be unmet, isht suggest some individual level or market level outcomes of unmet This might help you to identify other potential codes in the data - which ore is coding that entails integrating prior literature, as described in the section on prior literature and coding. 1). The postmodernis lenges the dominan that needs to be treated and prevented" (Cooper 2008, p. 1). miche consider how the passage reflects, reinforces, or challer metanarrative associated with fat and fatness Turning to a critical tradition, we would want to develop sing coal group actices in lack of ava sich actors that refers to then who wear sma women who wear plus-sized clothes) is contribute to the and which actors or practices in the system tion. The passage that refers to the lack of availability of plu specific retailers that cater to women who wear smaller size wird . You might also code for the consequenc nation. In the passage above, the emotional consequence of the selection is described as pumic, which could be another, more some of the computer software that can be used for data coding 8) we might also have a link to data about the origin of retailers an on codes that reveal is marginalised o their marginalisa plus-sized clothes at sizes could be coded uences of discrimi. of the lack of retail more emic, code. In coding (see Chapter is' and bloggers ractices associated practices. Later this might help us to compare more easily practices a with retailers versus bloggers. A researcher operating within the semiotic tradition might step ba viewing the passage as an indication of the blogger's experiences, an the text as a piece of rhetoric crafted with words and phrases that symb convey a particular set of meanings, perhaps with persuasive intent. In e ing the language of this passage carefully, a semiotician might attach na codes to the terms with which the writer chooses to describe her fashion che (Mick and Oswald 2006). She construes fashion as a resource; it is contrasted with other vital resources (food and shelter) thus positioning it as a necessity, albeit step back from eriences, and regard s that symbolically ve intent. In examin- might attach particular one that is less critical to survival. A semiotician might further code the rhetori. cal choice of the term scarce. As noted above, it is somewhat unusual to think of fashionable clothing as a scarce resource. In using these terms, and in grouping fashion with (other) necessities like food and shelter, the writer is laving the symbolic groundwork for positioning plus-sized fashion as a political cause, not just a personal frustration. Finally, someone with a neopositivist approach to qualitative data analysis might look for codes conducive to identifying important constructs in the data, along with the causes and consequences of that construct (Silverman 2011). In the passage above, a focal construct that might be coded is unmet needs: the writer seems clearly to be expressing that she at least, has needs for fashion that are not being met by the marketplace: Now if I could count on being able to go to a local store and find a new Sk that suits me just as well, I'd have shrugged it off. But NOO000. I've learne from bitter experience that it won't work that way. The truth is, if I don't I'll spend months if not years looking for a replacement. I have no reason believe I'll ever find one that makes me look good like this one did, and am happy to wear again and again. 146 e no reason to one did, and that I QUALITATIVECO or database that has been collected concerning plus-sized working in the neopositivist tradition could be seeking equences of unmet needs within a segment. mining the larger datab mers, a researcher workin edents and consequenc In examinin consumers, a res anteceden EXERCISE 7.2 assage above, identify some codes that would correspond to 1 Drawing on the f-perceptions of unmet needs. trast your codes with those of a colleague who has undertaken 2 Compare and contrast the same exercise. 3 In comparing your codes. readings that led you to i or that might suggest needs. This might help you to ur codes, consider what theories you have gleaned from other led you to identify additional reasons why needs may be unmet, isht suggest some individual level or market level outcomes of unmet This might help you to identify other potential codes in the data - which ore is coding that entails integrating prior literature, as described in the section on prior literature and coding. 1). The postmodernis lenges the dominan that needs to be treated and prevented" (Cooper 2008, p. 1). miche consider how the passage reflects, reinforces, or challer metanarrative associated with fat and fatness Turning to a critical tradition, we would want to develop sing coal group actices in lack of ava sich actors that refers to then who wear sma women who wear plus-sized clothes) is contribute to the and which actors or practices in the system tion. The passage that refers to the lack of availability of plu specific retailers that cater to women who wear smaller size wird . You might also code for the consequenc nation. In the passage above, the emotional consequence of the selection is described as pumic, which could be another, more some of the computer software that can be used for data coding 8) we might also have a link to data about the origin of retailers an on codes that reveal is marginalised o their marginalisa plus-sized clothes at sizes could be coded uences of discrimi. of the lack of retail more emic, code. In coding (see Chapter is' and bloggers ractices associated practices. Later this might help us to compare more easily practices a with retailers versus bloggers. A researcher operating within the semiotic tradition might step ba viewing the passage as an indication of the blogger's experiences, an the text as a piece of rhetoric crafted with words and phrases that symb convey a particular set of meanings, perhaps with persuasive intent. In e ing the language of this passage carefully, a semiotician might attach na codes to the terms with which the writer chooses to describe her fashion che (Mick and Oswald 2006). She construes fashion as a resource; it is contrasted with other vital resources (food and shelter) thus positioning it as a necessity, albeit step back from eriences, and regard s that symbolically ve intent. In examin- might attach particular one that is less critical to survival. A semiotician might further code the rhetori. cal choice of the term scarce. As noted above, it is somewhat unusual to think of fashionable clothing as a scarce resource. In using these terms, and in grouping fashion with (other) necessities like food and shelter, the writer is laving the symbolic groundwork for positioning plus-sized fashion as a political cause, not just a personal frustration. Finally, someone with a neopositivist approach to qualitative data analysis might look for codes conducive to identifying important constructs in the data, along with the causes and consequences of that construct (Silverman 2011). In the passage above, a focal construct that might be coded is unmet needs: the writer seems clearly to be expressing that she at least, has needs for fashion that are not being met by the marketplace: Now if I could count on being able to go to a local store and find a new Sk that suits me just as well, I'd have shrugged it off. But NOO000. I've learne from bitter experience that it won't work that way. The truth is, if I don't I'll spend months if not years looking for a replacement. I have no reason believe I'll ever find one that makes me look good like this one did, and am happy to wear again and again. 146 e no reason to one did, and that I QUALITATIVECO