Organic Green Pastures, a producer of chemicals for farming, whose headquarters (HQ) is in the United States,
Question:
Organic Green Pastures, a producer of chemicals for farming, whose headquarters (HQ) is in the United States, is considering setting a subsidiary in Malaysia. For the first year, Organic Green Pastures plans to send employees from the HQ to the subsidiary in Malaysia to train the local employees. Besides the developmental opportunity for the international assignees, the selected employees are expected to build relationship with the suppliers and customers in the host country.
Discuss and justify the types of international assignments and the factors that influence the effectiveness of international assignments. Please include details and examples as much as possible.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr