Question: Organisational change is a fundamentl strategy implementation element. 1 . 1 Identify the type of strategic change implemented in the Michelin company commencing in 2

Organisational change is a fundamentl strategy implementation element.
1.1 Identify the type of strategic change implemented in the Michelin company commencing in 2015
by their CEO. Substantiate your answer. (3 marks, of which 1 mark is awarded for identifying the
correct type of strategic change, and 2 marks are awarded for a relevant substantiation)
1.2 Apply the steps in the best practice model of planned change covered in this module, to the
strategic changes implemented by the CEO in 2015. In your answer, you need to identify each
step of the model and apply it correcty to the Michelin company. (16 marks, of which one mark is
awarded to the correct identification of each step of the best practice model of planned change,
and one mark for the correct application thereof to the case).

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