Organization at Apple

Apple, the technology giant, does not have a structure that others would assume. Typically, as companies

grow, their structure will change, a common change is from a functional structure to a multidivisional

structure. Apple has not made this change. This is because of their focus on accountability and control.

The $$directly responsible individual$$ is the person who controls the success and failure of the projects.

This mindset stems off of the standards of the company$$s founder, Steve Jobs, where there are numerous

stories of people being fired on the spot, but he was successful.

Discussion Questions

$1.$ Describe as much as you can of the organization architecture at Apple, and specifically, its

organization structure, control systems, incentives, product development processes, and culture?

$2.$ What do you think is different about the way Apple is organized compared to most high$-$tech

firms?

$3.$ What is Apple trying to achieve with its current organization architecture? What are the strengths

of this architecture? What are the potential weaknesses?

$4.$ Are there any changes that you think Apple should make in its organization architecture? What

are these changes? How might they benefit Apple?