Question: Organizational change BIOGEN IDEC case study a) Looking at the organizational change as a whole, which metaphor for change was being used by the management

Organizational change BIOGEN IDEC case study

a) Looking at the organizational change as a whole, which metaphor for change was being used by the management team? If a combination of metaphors was used, please identify those used. Support your answer with examples of actions, or language used.

b) Conduct a force-field analysis for this change process using Lewins force field tool. What were the drivers in favour of change, and what were the resisting forces working against the change?

c) Map out the change process at Biogen Idec using Lewins three step model. What were the activities carried out at each stage? If you cant find enough evidence, say what activities you think would have been advisable at each stage. Make clear which are your own ideas, and which are pulled from the case study.

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