Organizations must define and execute an effective strategy to be successful in e-commerce and m-commerce. 1. Businesses should use Web sites as standalone items for e-commerce and not connect them to other commerce efforts by the business. True or False O a. True b. False 2. Businesses may use multiple, coordinated e-commerce applications that engage you in a purchase decision (such as allowing a customer in a physical store to scan a product UPC code to see social media comments, price comparisons for nearby stores, or a coupon for a discounted purchase). What is this marketing plan called? a. Spam b. Millennial marketing Omnichannel marketing d. B2B 3. The most important issue to be considered when an organization embarks on e-commerce is 3. Choosing the right technology 10:55 AM 3.28 2021 2. Businesses may use multiple, coordinated e-commerce applications that engage you in a purchase decision (such as allowing a customer in a physical store to scan a product UPC code to see social media comments, price comparisons for nearby stores, or a coupon for a discounted purchase). What is this marketing plan called? a. Spam b. Millennial marketing c. Omnichannel marketing d. B2B 3. The most important issue to be considered when an organization embarks on e-commerce is a. choosing the right technology b. choosing the right professional to design the Web site c. making the business Strategy paramount d. the amount spent on technology 4. Implementation of a B2C e-commerce application can lead to B2B opportunities. True or False a. True b. False u 10:55 AM