Question: Organizations often start a new marketing research study by first examining secondary data primarily because this data are the most up - to - date

Organizations often start a new marketing research study by first examining secondary data primarily because
this data are the most up-to-date information the organization can get
using this information can result in time and cost savings
this data have the most specific information to develop new research
customers forget their experiences with products if you ask them later
 Organizations often start a new marketing research study by first examining

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