Organizations use a mix of paid, earned, shared, and owned (PESO) media Select an organization With that company organization in mind, examine their paid, earned, shared, and owned media usage How does their media usage strategy influence their successes and challenges related to their interaction ...

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Organizations use a mix of paid, earned, shared, and owned (PESO) media. Select an organization. With that

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Organizations use a mix of paid, earned, shared, and owned (PESO) media.

Select an organization.
With that company/organization in mind, examine their paid, earned, shared, and owned media usage.
How does their media usage strategy influence their successes and challenges related to their interaction with their target audience(s)?

please provide at least one reference .