Organizing an event using electronic communication

Your services are required by Qatar government in putting together an e-promotional mix to promote awareness and generate interest for the forthcoming Doha Shopping Festival 2020 (DoSF2020). Your main tasks are to design an outline of:

1. DoSF2020 website (key content, main information, images, pictures etc).
2. Two internet based DoSF2020 advertisements.
3. An electronic brochure (containing the list of sponsors, list of participants, list of events, entertainment on offer etc.).

The key focus of this electronic campaign is to present DoSF2020 in the most positive light to the potential shoppers and at the same time generate more business and trade opportunities for the local companies.

As a suggestion, use materials related to Qatar as a tourist destination and sell the concept of Doha as a premium shopping destination. At the same time, clearly promote the series of events that will be part of DoSF2020. Use pictures, images that have visual appeal and are relevant to shopping and other leisure activities that may be of interest to a shopper.Consider the long-term implications of such an event and how it may impact future events of similar nature.

Amongst other factors, give due attention to the following when putting together the e-communication strategy:

1. Potential shopper demographics to record, and appropriate behavior analysis, to profile the potential shopper. Furthermore, consider family and individual needs, information that a shopper might need to enjoy the experience, what will motivate the shopper to fully engage in the shopping festival, other places that shoppers could visit while attending DoSF2020 (i.e. creating a tourism interest for a visiting shopper).
2. Which DoSF2020 sponsors to involve and how to attract them?
3. Design a DoSF logo
4. The key components of the promotional message for the potential shoppers who are likely to attend DoSF2020.

Useful links

Dubai Shopping Festival Website,http://www.mydsf.com

Dubai Shopping Festival Images