Original posts must have at least two citations (one can be your text), a reference list, and be two solid paragraphs minimum. A paragraph is 6 sentences minimum.

Chapter two addresses Customer Lifetime Value (CLV). Here's the scenario:You are the owner of a local natural foods store. The products you offer are "consumables" meaning that people consume on a regular basis and look for repeat purchase of the same product It's September and past sales data shows a large slump in customer count and sales mostly attributable to tourist season decline and disposable income spent by consumers on back-to-school products leaving little disposable income left.As the owner and marketer, why should you offer a coupon to your existing customer database and direct mail it on Sept. 13 for expiration on Sept. 30?Put consumer behavior to work.Why should you do that?How does it relate to Customer Lifetime Value, will you lose money in the long run?Does Customer Lifetime Value play a role?

Original response DUE on or before WEDNESDAY.Original posts must have at least two citations (one can be your text), a reference list, and be two solid paragraphs minimum. A paragraph is 6 sentences minimum.