Original Source Material Student Version Merck, in fact, epitomizes the While some have identified Merck as a ideological nature--the pragmatic visionary company dedicated to a "core idealism--of highly visionary companies. values and a sense of purpose beyond Our research showed that a just making money" (Collins & Porras, fundamental element in the "ticking 2002, p. 48), others point out corporate clock" of a visionary company is a core misdeeds perpetrated by Merck (e.g., ideology--core values and a sense of its role in establishing a dubious purpose beyond just making money-- medical journal that republished articles that guides and inspires people favorable to Merck products) as throughout the organization and contradictory evidence. remains relatively fixed for long periods of time. References: Collins, J. C., & Porras, J. I. (2002). References: Built to last: Successful habits of Collins, J. C., & Porras, J. I. (2002). visionary companies. New York, NY: Built to last: Successful habits of Harper Paperbacks. visionary companies. New York, NY: Harper Paperbacks