Question: ors ( Mugge and Markham ) contend that to create exciting new breakthrough products and services, companies must work from the premise that innovation is

ors

(

Mugge and Markham

)

contend that to create exciting new breakthrough products and services, companies must work from the premise that innovation is a multidisciplinary process and is no longer the province of R&D

.

ors

(

Mugge and Markham

)

contend that to create exciting new breakthrough products and services, companies must work from the premise that innovation is a multidisciplinary process and is no longer the province of R&D

.

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