Question: Oscar is a computer programmer for a large business - to - business firm. His project manager recently tasked him with developing a system to

Oscar is a computer programmer for a large business

-

-

business firm. His project manager recently tasked him with developing a system to help the firm collect, organize, and interpret data from internal sources including sales figures, product and marketing costs, inventory levels, and activities of the sales force as well as from external sources from and about suppliers, intermediaries, and customers in order to mine insights about the firm

s marketing performance. He has been informed that the program will be used by his firm and potentially be sold to clients to make marketing decisions. Which of the following best describes the purpose of Oscar

s program?

.

He is using social media mining.

.

He is developing a program for marketing research.

.

He is writing a program for a data mining system.

.

He is developing a program for a marketing information system.

.

He is developing a program for marketing analytics.

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