Our generic strategy is called Broad Differentiator: A Broad Differentiator strategy maintains a presence in every segment of the market. The company will gain a competitive advantage by distinguishing products with an excellent design, high awareness and easy accessibility. The company will develop an R&D competency that keeps designs fresh and exciting. Products keep pace with the market, offering improved size and performance. Prices will be above average. Capacity will be expanded as higher demand is generated. Mission Statement Premium products for the industry: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees Help me answer the question: How you implement your strategy in all four functional areas ( R&D, Marketing, Production , Finance)