Our group is doing a project proposal for PepsiCo with a new air-fried snack line. This is the feedback provided by the professor with the initial submission, how should I revise my writing?

Risk Mitigation:

Definition of project success/expectations 2/3:

You will want to quantify what level of customer satisfaction, market penetration, and the level of revenues that your team need to qualify this project as successful.

Identification of signal for course change 2/3:

Additionally, you need to quantify what level of customer satisfaction, market penetration, revenues will trigger or signal the need for a course change.

Embedded risk mitigation options allowing change 2/3:

Flexibility is an important option in risk mitigation. Flexibility is usually the right/ability to abandon or the right/ability to expand at reasonable costs. Your team mentioned developing contingency plans but did not provide details of actions to be taken, in this case what will you do if these specific things go wrong, and what will you do today to lower the cost of these future exit or expand options?

Risk mitigation actions cost/responsible party/post audit appraisal 2/3

Doing a post audit a few months after the new snack is launched is too soon. I do not see where you designated a responsible party for the post audit. This whole assignment should be rewritten to better to flow better, not repeat, and better address the questions before the final presentation.