Our organizational structure is comprised of Global Business Units, Selling and Market Operations, Global Business Services, and
Question:
Our organizational structure is comprised of Global Business Units, Selling and Market Operations, Global Business Services, and Corporate Functions. Our portfolio is organized around 10 category-based Global Business Units (GBUs), and our category business leaders have full decision-making authority for their businesses. Our 10 categories include Baby Care, Fabric Care, Family Care, Feminine Care, Grooming, Hair Care, Home Care, Oral Care, Personal Health Care, and Skin and Personal Care. Our Selling and Market Operations (SMOs) are responsible for developing and executing go-to-market plans at the local level – and includes dedicated retail customer, trade channel, and country-specific teams. Their focus is effective and efficient selling, distribution, shelving, pricing execution, and merchandising for consumers, channels, customers, and markets in six regions:
- Asia Pacific
- Europe
- Greater China
- India, the Middle East and Africa (IMEA)
- Latin America
- North America
Based on the description above, what kind of organizational structure does this company seem to have? Please provide proper reasons for your argument.
Valuation The Art and Science of Corporate Investment Decisions
ISBN: 978-0133479522
3rd edition
Authors: Sheridan Titman, John D. Martin