Question: Our product development team has been tasked with developing a new market offering within the coming year. We are currently outlining our target market as

Our product development team has been tasked with developing a new market offering within the coming year. We are currently outlining our target market as being middleclass, suburban dads, with the intent of achieving an increase in sales of

5 %

over the coming year following the new product introduction. This indicates we are at which stage of the new product development process?

Market testing

Idea screening

Concept testing

Strategic review

Business analysis

Our product development team has been tasked with developing a new

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