Question: Our product development team has been tasked with developing a new market offering within the coming year. We are currently seeing if consumers get excited

Our product development team has been tasked with developing a new market offering within the coming year. We are currently seeing if consumers get excited about our idea and the likelihood of them buying the product were it to come to market. This indicates we are at which stage of the new product development process?

Idea generation

Concept testing

Market testing

Strategic review

Business analysis

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