our US$-$based company has been using the Waterfall $($enter one country at a time$)$ approach, for several years. Now the company will start moving forward with the Sprinkler approach $($multiple companies' approach at once, so everything in marketing must be re$-$considered$).$

Select an industry that you may be familiar with $($e$.$g$.,$ automotive, entertainment, education, manufacturing, etc.$)$ and describe some of the marketing strategies that you will take to adapt to this new initiative and how you will measure that success. Make sure that you focus on distribution topics you learned in Module $4.$