Outline element Working title Introduction Description The title should be succinct yet descriptive so that it summarises the project Your introduction should do three things: (i) identify the problem or issue you are addressing Length c. 10 words (ii) explain the significance/importance of the management/marketing problem you aims to address, c. and (ii) describe the context or setting where the issue or problem is relevant. Include references. 150 words Methods/ Methodology Core Content Expected Outcomes In this section you must provide brief summary of your expected source materials, how you will collect the sources and how you plan to analyse them. Include reference to methodological literature. C. 140 words The Core Content (which will turn into 'Findings' section in the report) is where you will discuss the main themes or issues, outline your key evidence as you now see it and indicate what the analysis you c. will carry out might reveal. Indicate key sources for each section you plan to have. 350 words Briefly describe the expected outcomes of your project and what kind of recommendations you are aiming to be able to make. Beware: These are only your current assumptions, and your research might c. take you to a different direction. Do not fixate on your initial assumptions! 100 words Your bibliography should include at least 8 key sources for the project, at least 5 of which must be good quality academic sources and directly related to the topic you are proposing to investigate. Bibliography At least some of the sources listed here should be cited in the outline text so that it is clear where and how you plan to use them. 8-12 sources