Question: Outline the functions that a full-service advertising agency performs. Define the term creative brief, discuss why it is important and outline what it should contain.

  1. Outline the functions that a full-service advertising agency performs.

  1. Define the term creative brief, discuss why it is important and outline what it should contain.

  1. Explain the six alternative creative strategies. For each strategy, provide two examples of actual advertisements that use the strategy.

  1. Discuss the role of endorsers in advertising and what attributes should be sought when selecting endorsers.

  1. Discuss the role of humour in advertising and give examples of humorous ads in relation to the points you make.

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