Question: 1.Define the term 'creative brief', discuss why it is important and outline what it should contain. 2.Explain the six alternative creative strategies of advertising. 3.Discuss

1.Define the term 'creative brief', discuss why it is important and outline what it should contain.

2.Explain the six alternative creative strategies of advertising.

3.Discuss the role of endorsers in advertising and what attributes should be sought when selecting endorsers.

4.Explain comparative advertising

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